Why we created MUTED

MUTED started with a simple observation: regular hair washing can sometimes leave hair feeling dry, rough or difficult to manage. But washing less isn’t always comfortable either, especially when the scalp tends to get oily.

We wanted to create something simpler — a shampoo designed around regular washing, with effective cleansing and a comfortable after-wash feel.

The idea behind MUTED

We didn’t want to create a shampoo that tried to solve everything. We wanted to get the everyday basics right: effective cleansing, a comfortable after-wash feel and a simple washing experience.

A Note From the Founder

I came to MUTED from a completely different world — finance, not cosmetics. My work had always been about numbers, accounts and balance sheets.

What pulled me into hair care was a simple problem: regular washing can leave hair feeling dry, rough or difficult to manage. I wanted to explore whether a shampoo could be built around that everyday problem without making complicated promises.

That’s how MUTED started — with the idea of getting the basics right and keeping everyday hair care simple.

— Manoj Malu, Founder, MUTED

What we want you to feel

Fresh scalp.
Soft hair.
Easy combing.

That’s the idea behind MUTED.

Want to know more?

Want to know more about MUTED?

Have questions about MUTED? Visit our FAQs.