Last updated: 4 November 2026
Malu & Co. (“Malu & Co.”, “we”, “us” or “our”) operates the MUTED brand and the website mutedcare.in. The website provides information about MUTED products, hair care and the brand.
This Privacy Policy explains how we collect, use, store and protect information that you voluntarily provide to us and information generated through your use of our website and analytics services.
We do not currently sell products or process payments directly through this website. MUTED products are available for purchase through external platforms such as Amazon and Flipkart. We also accept direct orders through communication channels such as WhatsApp, social media, personal referrals and other communication channels.
Information provided on Amazon and Flipkart is subject to the respective platforms’ privacy policies and terms. Information collected directly by Malu & Co. is handled in accordance with this Privacy Policy.
This Privacy Policy applies to information collected through our website and through direct customer interactions with MUTED, including orders, enquiries and communications.
1. Information You Provide to Us
MUTED does not require visitors to create an account or provide personal information simply to browse or use the website.
You may voluntarily provide information when you contact us, submit feedback, ask a question or otherwise communicate with MUTED.
Depending on what you choose to provide, this information may include your name, email address, contact details and the content of your feedback, enquiry or communication.
Customers who purchase MUTED products directly through WhatsApp, personal referrals, social media or other communication channels may voluntarily provide additional information such as their name, mobile number, delivery address and order details.
We retain such information only where reasonably necessary for these purposes, to respond to enquiries, consider feedback, maintain appropriate records or comply with applicable legal requirements.
2. Website Analytics and Usage Data
We use website analytics to understand how visitors use our website and how our content performs.
Analytics and similar technologies may process information such as:
- pages visited;
- approximate location;
- device and browser information;
- traffic sources;
- interactions with the website;
- time spent on pages; and
- other website usage and performance information.
We use this information primarily to understand website performance, improve our content and website experience, and support our future marketing, business and content strategy.
Where possible, we use aggregated or statistical information for these purposes rather than information intended to identify individual visitors.
3. How We Use Information
Information voluntarily provided by you may be used to:
- Respond to your questions, enquiries or feedback.
- Understand and consider customer and visitor feedback.
- Improve MUTED products, website content and customer experience.
- Maintain appropriate business records.
- Address website or product-related concerns.
- Protect the security and proper functioning of our website.
- Comply with applicable legal and regulatory requirements.
For customers who purchase MUTED products directly from us, we may also use their contact and order information to:
- Confirm orders and coordinate product delivery.
- Share dispatch and delivery updates.
- Send order-related messages and thank-you communications.
- Send product refill reminders or relevant follow-up messages, where the customer has consented to receive such communications and subject to their ability to opt out.
- Maintain purchase history and sales records.
Website analytics may be used to:
- Understand website traffic and visitor behaviour.
- Identify which content is useful to visitors.
- Improve website performance and user experience.
- Evaluate the effectiveness of our content and marketing activities.
- Support future business, marketing and content strategy.
We will use information only for the purposes described in this Privacy Policy and as permitted under applicable law.
4. Cookies and Similar Technologies
Our website may use cookies and similar technologies, including technologies associated with analytics services, to understand website usage and improve website performance. Some cookies or similar technologies may be provided by third-party services used by MUTED.
You can manage or disable cookies through your browser settings. Disabling certain cookies may affect some website functionality or the accuracy of website analytics.
5. Third-Party Services and Links
Our website may contain links to third-party websites or services, including external platforms such as Amazon and Flipkart, where MUTED products are available for purchase.
When you visit a third-party website, your use of that website is governed by its own privacy policy and terms.
MUTED does not control how third-party websites collect, use or protect information. We recommend reviewing the relevant privacy policy and terms before providing information to any third-party website.
6. Sharing of Information
MUTED does not sell or rent personal information provided by visitors or customers.
Information voluntarily provided to us may be accessed or processed by service providers where reasonably necessary to operate our website, provide technical services, maintain security, analyse website performance or respond to your requests.
Customer information collected directly by Malu & Co. may be maintained electronically for order management, delivery coordination, customer communication and maintaining business records.
We may also disclose information where required by applicable law, regulation, legal process or a lawful request from a competent authority.
Where third parties process information on our behalf, we take reasonable steps to ensure that such information is handled appropriately and used only for relevant business purposes.
7. Data Security
We take reasonable measures to protect personal information provided to us against unauthorized access, misuse, loss, alteration or disclosure. We also take reasonable steps to maintain the security of our website and the systems used to process personal information.
However, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure.
8. Data Retention
Personal information voluntarily provided to MUTED may be retained for as long as reasonably necessary to fulfil the purposes for which it was collected, including responding to enquiries, processing orders, coordinating deliveries, maintaining business records and complying with applicable legal or regulatory requirements.
Website analytics and usage information may be retained for as long as reasonably necessary for website performance analysis, reporting and business purposes, subject to applicable service-provider retention practices and legal requirements.
When personal information is no longer required, we will take reasonable steps to delete or anonymise it, subject to applicable legal or regulatory requirements.
9. Your Choices and Rights
Depending on applicable law, you may have rights relating to personal information that you have provided to us, including the right to:
- request access to your personal information held by us;
- request correction of inaccurate or incomplete information;
- request deletion of your personal information where applicable;
- withdraw consent where processing is based on consent; and
- raise a privacy-related request or complaint with us.
You may contact us using the details provided in the Contact Us section of this Privacy Policy to make a privacy-related request or complaint.
We may need to verify your identity before processing certain requests.
Where consent is used as the basis for processing, we will provide an appropriate mechanism for withdrawing consent.
10. Children’s Privacy
Our website is intended for a general audience and is not specifically directed at children. We do not knowingly request personal information from children where such collection is not permitted under applicable law.
If you believe that a child has provided personal information to us, please contact us so that we can review the information and take appropriate action.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our website, business practices, technology or applicable legal and regulatory requirements. Any updated version will be published on this page with a revised “Last updated” date.
We encourage you to review this Privacy Policy periodically to stay informed about how we handle information.
12. Contact Us
If you have questions about this Privacy Policy, wish to provide feedback, make a privacy-related request or raise a concern about how your information is handled, please contact us:
Malu & Co.
Website: mutedcare.in
Email: care@mutedcare.in